Emails your customers get

Your shop sends every email by itself, in your branding, with your logo, contact details and footer. Here is each one, and when it goes.

What customers see2 minute read

About their order

  • Order confirmed: the moment an order is paid, online or when you press Mark paid. Includes every item, delivery, total and VAT, the address, what happens next and a Track my order link, with the invoice PDF attached.
  • Your order is on its way: when you mark it dispatched with the email box ticked. Includes the carrier, tracking number and a Track your parcel button if you added one.
  • Your order is ready to collect: when you mark a click and collect order packed with the email box ticked. Includes your address, opening hours and collection note.
  • Refund: when you refund all or part of an order, with a credit note PDF attached.

Orders you send them

  • Your order is ready to pay: when you create an order with Pay online. It has a button to view and pay securely by card or Klarna.
  • Invoice: when you create an order with a bank transfer invoice. It has your bank details, the order number as the reference, and the invoice PDF attached.

Quotes, messages and reminders

  • We've got your order request: when their checkout needs a delivery quote. It confirms no payment has been taken.
  • We've got your quote request and We've got your message: when they use a quote form or the Contact page, with their reference.
  • A message from your shop: when you write to them from an order or request in the admin.
  • Your order is still waiting: about an hour after they leave the payment page unpaid, only if they ticked the reminder box. Sent once.
Replies come to youWhen a customer replies to any of these emails, it goes to your shop's inbox like a normal email. Every email sent, and whether it went, is listed in Settings > Logs > Emails.

You get your own emails too: a new order email for each order paid online, and one for every delivery quote, quote request and message, each with a button to open it in the admin.

Want to click around while you read?

Look round the demo shop now, or book a full demo and we'll set you up with your own private copy of the admin.